Armenian fashion is not yet fully developed industry in Armenia. The reason may be the soviet-stereotyped generations, but today the stylish generation and successful Armenian designers are stimulating its development.
As Miuccia Prada said, what you wear is how you present yourself to the world, that’s why fashion is instant language. Nowadays, the world’s fashion centers like New York, Paris and Milan are considered to be the major hubs for most prominent and remarkable fashion designers and brands that have a great influence on the entire fashion industry.
What concerns New York and Paris, everything is pretty much clear, but about Armenia? How is Armenian fashion industry growing? What famous and celebrated designers and models are there? Are fashion blogs popular in Armenia?
These are probably the most common question, that people may ask. If you want to learn some interesting facts about the cultural peculiarities of Armenian fashion industry, then you’ve come to the right place.
If you want to succeed in life, dress as if you already have that success.
Armenian Fashion: Street Fashion
Throughout centuries Armenia has created a very strong and powerful cultural and traditional heritage and it is not a surprise for anyone. But today we are, particularly, going to talk about Armenian fashion industry and some famous Armenian fashion designers.
For many people fashion is considered to be a cultural phenomenon, a special type of language that helps people to express themselves. That’s why it is important to feel inspired form celebrities’ styles and fashion trends and tendencies, but also let’s not forget about being individual and original.
What happens today in Armenian fashion industry, is pleasantly surprising. The number of high class and stylish people walking in Yerevan increases. The most distinguished feature of Armenians is that they like when the clothing looks rich and luxurious.
Nonetheless, the number of people that prefer simple, comfortable and laconic dresses is growing. We can’t deny the fact that now we have a cool and fashion-forward generation. They started to dress more accurately, competently, brighter and bolder that helped to cultivate Armenian street fashion.
As Alexander Wang said “Anyone can get dressed up and glamorous, but it is how people dress in their days off that are the most intriguing”. Young girls are trying to accentuate their femininity, to look bright and outstanding. While boys are well aware of fashion trends and express them in their clothing. The tendency “Less is more” is working today.
Armenian Fashion: Growing Industry
Armenian fashion industry is not yet fully developed. What is encouraging and promising is that, slowly but surely, Armenian designers are making a steady progress in their filed. There are many fashion weeks in Armenia. This events are usually famous among young people.
One of the most famous events of this kind is “The Yerevan fashion week”. It was first established in 2000 and since then the festival was attended by numerous best Armenian and foreign designers.
The aim and purpose of the event is to create a platform for Armenian and foreign designers, so that they will have the opportunity to present their collections to the public at least once a year in spring or in autumn.
Every year Yerevan fashion week presents to the public world fashion trends and provides fashionable new ideas. Those trends and ideas are aimed to help individual make the right choice in combination of fashionable clothes and jewels.
The project’s founder, Arman Antonyan hopes that the festival will contribute to the strengthening of the fashion industry in Armenia and will help some new talented figures to find their place in this industry.
Armenian Fashion Blogs
What century is it? Oh, yeah, 21st! Every industry, any sphere in life has two ways of existence, offline and online. Of course, this refers to fashion industry as well.
As the biggest and fastest growing IT countries in the world, obviously, Armenia also has fashion inspired blogs. Armenian fashion blogs cover topics about Armenian fashion designers, models and events.
Here, catch some of the most famous Armenian fashion blogs.
Armenian Fashion Models
Now let’s name some top famous and attractive Armenian models.
Anna is an Armenian top model. She also peruses her acting career along with modeling.
Lusine is the most famous Armenian model in Armenia. She is a bear of many beauty pageant contest awards. Lusine Tovmasyan in “Miss Armenia 2003”. In 2005 Lusine represented Armenia in Miss Europe and took the 1st place.
Nazeni is an actress. She started her career initially as an actress and still continues to play. But that didn’t keep her from modeling. Due to her perfect body and feminine beauty, no designer could ignore the chance to work with Nazeni.
Armenian Fashion Designers
Hereby, we prepared a small list of the most celebrated Armenian fashion designers. These are the people, who are founder of the new Armenian fashion industry. So, let’s dive in and discover who they are and what do they offer to Armenia and the world.
Aram Nikol is the director and chief designer at “AramNikolyan” atelier, also is the chief designer at “HayJeans” production. He is one of the most recognized designers in Armenia.
Aram has participated in different trainings and master classes, contests and fashion festivals and has won many prizes.
Aram Nikol’s works are very unique and once you see them, you will never confuse his style and signature. The source of his inspiration varies, but we can surly say that Armenian history, culture and traditions have influenced his works a lot.
In June 2015 he presented his collection “Urfa: Reborn Values” that was a mixed combination of modern fashion and ancient Armenian elements. Guests were especially astonished by the embroidery of the dresses.
In September 2016, Aram launched his new collection “Ayntap”. The goal was to give a new breath to the national culture. The collection again amazed everyone with its original embroidery.
You’re not going to leave Armenia without buying any Armenian clothes, are you? Great, then here are contacts of Aram Nikol’s fashion studio. Get in touch and make something special for you!
Another famous Armenian fashion designer is Faina Arutyunyan. She has many achievements in Armenian fashion industry. Besides we can confidently declare that she was among the first professionals, that were seriously engaged in the development and improvement of Armenia fashion.
She has given a great chance for those people, who wanted to become a fashion designer, as in 2014 she has opened a training center named Season#5. She also has “Faina” boutique and fashion studio, where you can visit if you want to get acquainted with her works. Her boutique-studio is in one of the most visited malls in Yerevan, called “Yerevan Mall”.
Arman Davtyan, also known as Nur (means pomegranate in Armenian), is a renowned Armenian designer and jeweler. He is a member of the Union of Artists, the Union of Designers of Armenia and the International Association of Designers.
Nur is a talented artist, who created hundreds of original jewelry. Among his customers are some prominent figures, such as showbiz stars and members of the political elite.
Presently he is the director of a creative studio Nur Design. It will be the worst decision not to visit “Nur” art gallery, while being in Armenia.
Our next fashion designer is always positive and creative Diana Shatverian. Her designed clothes have rich color diversity and interesting cuts. She works only with quality fabrics and materials.
This is why her clothes are mostly respected among celebrities and Armenian elite society. She has her own “Shatverian” fashion studio where you are always welcome to find the dress that you need.
Arevik Simonyan is also one of the most popular young Armenian designers from Moscow. She is a member of Armenian Fashion Council, the Association of Russian artists in Paris and a member of Moscow Designers’ Union.
Arevik is the founder and creative director of “Kivera Naynomis” fashion brand, that dresses Armenian and Russian top artists and country elite. The brand has showrooms in Yerevan and Moscow, so if you are interested then there’s a chance for you to visit her shop in Yerevan.
Last but not least – just a little tip for you. To some, fashion is a form of art, to others, it is almost like a religion. For most people, though, fashion is a unique way of self-expression.
Let’s just not forget that the real beauty is about being comfortable in your own skin, it is about feeling harmonious. It’s a fact, that fashion trends change all the time, every year and every season, whereas style is eternal.
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