Armenian music videos that are available on YouTube are very diverse. You can find all kinds of songs and videos. Melodrama, hip-hop, R&B, Soul, patriotic, folk – we have everything.
Hide everything that bothers you, because this is going to be a great article. No, no! You are not going to read some boredom and get even tired.
You are going to watch the best of Armenian music videos.
We’ve picked up 10 best Armenian music videos that have been released recently. So, start listening one by one and add them all in your playlist. Good luck!
Armenian Music Videos #1: Iveta Mukuchyan – Love Wave
Armenian music, which was introduced by Iveta Mukuchyan in the international song contest “Eurovision”, was really a great one.
It made a reaction of “wow”, because people from all over the world started to listen it and got the love wave, which was transferred from Iveta Mukuchyan. An interesting fact about this stunning singer is that in 2012 Iveta, not known for many audiences, participated in Germany’s version of “The Voice”.
She performed “Euphoria”, Loreen’s winning song in Eurovision 2012. Who would guess that in 4 years this wonderful lady would take the 7th place in that particular contest? The song “Love Wave” was first released in March, 2016 and has over 7 million views on YouTube.
The music is written by Lilith Navasardyan and Levon Navasardyan, and authors of the lyrics are Iveta Mukuchyan herself and Stephanie Crutchfield.
Iveta could make the whole Europe interested in her. Some people call her Armenian Beyoncé, others name her Iva-Diva, but one thing is for sure: Iveta Mukuchyan does not make any copy. She creates art and she is a symbol of uniqueness and non-usual beauty.
You can search online and read a lot of articles about this amazing artist, who managed to create a real boom in 2016th Armenian and international song industry. Enjoy it!
Armenian Music Videos #2: Zaruhi Babayan- Cilicia
Zaruhi Babayan is one of the most talented singers in Armenia, who started her music career in 1987. She is recognized as “Honored artist of Armenia” in 2014.
Zaruhi is always introduced to her audience with an artistic approach. Her family is a team of artists, who work together to create valuable pieces of art. And they really do it! Watch the video and you will see.
The music video was introduced to the audience in April, 2016 and currently it has more than 58 000 views on YouTube. The song is called “Cilicia”. Cilicia was an independent principality formed by Armenian refugees.
It was located outside the Armenia, although Armenian history puts a huge spotlight on it, as the periods of principality of Cilicia were one of the most powerful periods of Armenian history. The lyrics is Nahapet Lusinyan’s poem “Cilicia”, and the music is written by G. Eranyan.
Zaruhi Babayan gives her unique approach of introducing this song: her emotional sphere, her style of Armenian traditional woman, the artistic play in the video and her sweet voice. The latter has a beautiful sadness and an unlimited hope in it.
It is also very interesting that Zaruhi’s daughter is also integrated in the video creating process, and it is very touching to see a teenager playing in the music video with that high level of professionalism. Her team is what differentiates Zaruhi from many singers of Armenia. Her team is her family.
Armenian Music Videos #3: Arthur Grigoryan- “The line” Soundtrack
April, 2016 was one of the most difficult modern periods for Armenia: the peace in the country and the war in borders. This draws a line between the life and the war. During the same year, a very touching movie appears and people cannot hide their tears anymore.
Besides the movie, there comes a soundtrack, performed by Arthur Grigoryan, an amazing Armenian composer, who has his special place in Armenian history of music.
The music is written by Arthur Grigoryan and the lyrics- by Avet Barseghyan. Many people started to share this music video via YouTube and other social media. A lot of online discussions were done, and the majority of audience definitely liked it. Prepare your napkins! This will make a chaos in your emotional state.
The play performed by the orchestra, which is followed by sad and horrible video parts taken from the movie, impress the audience, and make them think about the importance of peace and love.
People do not want a war, do they? And that is the magical power of a good music – to make people peaceful and to spread love.
Armenian Music Videos #4: Narek H.A.Y.Q. & All Stars – “Qamin Pchi 2”
In 2006, a group of 5 people created music, which was famous among young people. It was something different and it was criticized by many audiences of professional musicians, as it did not have traditional Armenian music elements in it mixed with hip-hop and RnB.
On the other hand, the youth really liked it, and they started to share it via online media, so the song became popular.
Now it is 2017. The group members of H.A.Y.Q. are not working together in a team. And suddenly … WOW! – A video is uploaded in YouTube, and dozens of people share it online. This is a real boom! More than 2 million views, and the song “Qamin Pchi” is released for the second time in 2016.
This time Narek, Sona Rubenyan, Aram MP3, Astghik Safaryan, Ani Christi, Hrant Hovsepyan and others are the ones, who perform it. New way of introducing the song, new singers and, again, a performance, which is unique.
The sad fact about this music is that not all the members of H.A.Y.Q. accepted the request to participate in the production of #QaminPchi2challenge.
By the way, it is always a pleasure to remember the old songs, but to live them in the current reality, as things change so fast and your understanding of the surrounding is not in a stable state.
Armenian Music Videos #5: Reincarnation- “Pokhenq Ashxarhy”
Reincarnation is a reggae band, which always makes your day a better one. Are you sad? Do you want to have some positive changes in your life? Listen to Reincarnation! Dance! Go crazy!
Among all the positive songs, in 2017 Reincarnation released another one, which is something special. When the Prime Minister of Armenia, Karen Karapetyan was elected, he was very popular for the online video, where he was playing drums.
People started to share it and they were very enthusiastic to have a Prime Minister, who was very passionate about music. Now, guess who is playing drums in the music video of Reincarnation? Yes, Karen Karapetyan – the Prime minister!
It’s safe to say, that if was not really Reincarnation’s initiative, but rather the ruling Republican party of Armenia, prior to upcoming parliamentary election. But still, whoever started the cooperation, we’re absolutely happy for it!
This Armenian music brought together Armenian people from different spheres: politics, chess, boxing, etc.
Arthur Abraham, a former two-weight world champion and Levon Aroyan, Armenian chess grandmaster joined the campaign of Roland, the vocalist of the band, to make change in the world, and in order to do it, they encourage people to change themselves first.
Watch this wonderful piece of art, and enjoy Armenian music created by reggae Armenian band.
Armenian Music Videos #6: Erik – “Tiezerq”
After so many energetic songs, here comes the romance.
Although Armenian music has dozens of romances, Erik’s works take their own and unique place in Armenian music industry. In this beautiful music video, the singer appears to be alone and asks the one he loves to call him “her universe”.
The music of “Tiezerq” is written by the singer himself, and the author of the lyrics is Avet Barseghyan. The official video was first published in YouTube on Feb. 14, 2017. Yes! On the Valentine’s Day and it was not a contingency.
Erik presents this song to all the people, who live in love. For him, love is a universe, and when you fall in love, you become the part of the universe of that person.
The video has more than 450 000 views on YouTube and it quickly became the favorite song of people in love. Enjoy it and create your own universe!
Armenian Music Videos #7: Sirusho- “Der Zor”
February 18. 2017. 19:00. Dozens of people refresh their YouTube’s webpage to be the ones, who watch the Documentary of “Der Zor” first. No one even guesses where the music video of “Der Zor” is shooted.
And suddenly there is a black background, a weak light, which is on Sirusho and nothing else. And she starts: “I have had a dream for a long time. Ani.” And, these sudden and unexpected words touch the souls of all Armenian people.
Ani, the homeland of Armenian nation, is abandoned by us, and currently it is a part of Turkey. In the documentary of the music, Sirusho and her team tell the difficulties they faced during their visit to Turkey, where they shooted the video of “Der Zor”. It seemed to be impossible, although they did it.
Sirusho is the author of the music and the lyrics. The part of this Armenian music video is shooted in US, where Armenians have a big community. Usually these people are the ones, who abandoned their native land in order not to be a victim of the Genocide.
Sirusho currently works on her Album “Armat”. With the help of the Armenian music she creates, Sirusho does a huge job to connect Armenian people to their roots.
Armenian Music Videos #8: Srbuk – “Yete Karogh Es”
A very colorful music video is performed by the one of the brightest singers of Armenia. The premier of the song was held in Mezzo Club on October 22, 2016, where Srbuk introduced this song for the first time.
A very interesting fact about this music video is that it is Srbuk’s first Armenian debut music video. According to her, this song is only the first one from the whole chain of surprises. The author of the lyrics is Grigor Kyokchyan, and the music is created by Srbuk and Arthur Alex.
The video has more than 300 000 views on YouTube, and people share it online a lot.
Srbuk started her career in 2012, when she took the 2nd place in “X Factor” Armenia. Aretha Franklin, Etta James, Ella Fitzgerald, Stevie Wonder, Ray Charles and Michele Jackson are the legends, who inspire Srbuk.
A long inspirational and creative way to Srbuk’s career! We need more artists like her.
Armenian Music Videos #9: Aram MP3 & Iveta Mukuchyan – “Dashterov”
We have already covered Iva-Diva’s unique style and the hot atmosphere she brings to the stage. Now imagine Iveta and Aram MP3, a very talented person, who has a mountain of inner energy and creativity.
Aram MP3 thinks different. He is a real talent and he was born for art. He is not only a great singer and a songwriter, but also an excellent comedian and a showman. Unbelievable? This is not the end! Aram MP3 graduated from Yerevan State Medical University, and has also a medical education.
The combination of the arts of these two “Wows” – Aram and Iveta, gave a birth to this funny song in 2016, Oct. 16. It seems that the music video is recorded in exterior, although they created an image of it in an interior.
Wonderful colors, flowers, a beautiful cow, and the design of their costumes attract audiences outside Armenia, as both Iva and Aram are known internationally due to the song contest Eurovision.
Well, now, turn on the music so loudly, because Iva and Aram are going to kill the stage! Enjoy!
Armenian Music Videos #10: Razmik Amyan- “Sirem Qez Lianam”
Visit any restaurant or café in Armenia and it seems that the hymn of love is Razmik Amyan’s “Sirem qez lianam” song. Tango? Then you definitely need “Sirem qez lianam”.
This song became so popular that a lot of cover versions of it were published on YouTube and other online media. The music video is black and white, and the singer with his band just performs the music, but the latter has more than 10 358 000 views on YouTube.
Razmik Amyan is both the author of the music and the lyrics. The sweet voice of Razmik will make your day so romantic! Watch it now!
As you see Armenian music videos have various themes. Artists have different approaches and different tastes. Some people think that Armenian music is only about patriotic songs, others think that it is mainly about love.
But one thing is for sure: there is a new tendency in Armenian music videos, which is the tendency of developing the old music and introducing it in a new way.
You just witnessed it by watching the best of Armenian music videos of the year 2016 and the newcomers of 2017. Good Luck!
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