At first when you enter Northern Avenue you may be bewildered, as it’s probably the most crowded part of the city. Many like to spend their time in Northern Avenue.
It is especially crowded in the evening hours. While passing through Northern Avenue you’ll make sure that’s the most crowded and noisy part of the city.
But those are not car noises as it’s typical to central part of the cities.
Yerevan’s Northern Avenue is considered one of the luxurious places of the city. The most high-end shops, cafes, restaurants, nightclubs and hotels are located there.
However not everyone can afford them all those, so they taking a walk and admiring the street is also an option!
The Never-Ending Hustle of Northern Avenue
Let’s get back to the noise again. As we said noises are not from traffic. These are noises of people talking, the music of different street musicians, the heated discussions of street painters who want to draw attention of people and find a client. Usually they suggest a portrait in 15 minutes right in the street.
Street musicians also do their best to earn their daily living. You can meet street musicians and singers on every step in Northern Avenue.
What’s more unique you’ll meet all genres of Armenian and not only Armenian music gathered and represented on this part of Yerevan. From Ecuadorian National music to Armenian Rock and Folk: well sometimes this variety is overwhelming.
Sometimes the music sounds are even mixed and form kind of heavy noise.
Not Everyone Initially Liked the Idea to Build Northern Avenue
Northern Avenue was constructed at the beginning of 2000-s and officially opened in 2007. The architect of Northern Avenue was also the main Architect of Yerevan Narek Sargsyan.
Northern Avenue connects Opera House to Republic Square liking the street Abovyan and Tumanyan at the same time.
This crowded avenue didn’t use to be crowded though. Before the construction of Northern Avenue at the beginning of 2000-s there used to be old Yerevan Houses, preserved from early years when Yerevan was newly formed city.
Those old and shabby buildings believed not to fit into Yerevan’s image, so the decision was made to remove them.
Believe it or not, but people were living in those old houses and didn’t want to leave them. So, the government of the country faced a huge protest.
But, since the law was on the government’s side, they managed to overcome the protest and fulfill their long-lasting plan.
Today you can see high-end residential building at the place of once shabby houses. However, even till today the buildings are not fully inhabited because of extremely high costs.
Besides residential apartments, there are also a lot of business center buildings, stores, banks and cafes in Northern Avenue.
How Do People Like Northern Avenue Now?
Even today there is a large controversy regarding Northern Avenue.
Some people admire this part of Yerevan considering the construction successful. But, there are others who don’t agree with the architecture and think it doesn’t fit with the city’s image. Another argument is that it shades the beauty of Yerevan’s Treasure, Opera House.
As a whole the opposing opinions mainly vary from generation to generation. The large part of younger generation adores Northern Avenue, as they consider it “theirs”.
The modern coloring new buildings are much closer their spirit. The picture is quite different with older generation. They dislike the new trend and are pretty sure Northern Avenue is not that Yerevan which they used to know.
Well, it’s impossible to blame each of the sides, as all they view the thing differently and want to see their so much beloved city as they always knew from early childhood.
Things to Do in Northern Avenue of Yerevan
Every year Northern Avenue gets more and more renovated. Now you can see more inhabitants in the buildings and more places of entertainment and shops than in the past.
Northern Avenue is constructed in a way that from both edges of the avenue are visible the main centers of Yerevan, Opera House and Republic Square.
Shops in Northern Avenue
You’ll find a huge variety of Shops. They are mostly world-known brands such as:
- Tommy Hilfiger
- Massimo Dutti
- Desigual, etc.
The prices of the shops are accordingly higher than average. Except high-end brand shops you can also meet shops with average prices.
One of them is Armenian Shoes Brand Sali shop. New-Yorker which also offers average prices.
You’ll meet not only shops of clothing in Northern Avenue.
There are also other famous brands such as Chronograph shop professionalized in watches and jewelry or Rouge magazine of Cosmetics and beauty supplies.
Tashir Street Shopping Gallery
This huge underground two level shopping center was opened only in 2016, though the construction process was going for several years.
Here you can find number of small boutiques of clothing, gallery accessories. In other words, you’ll find literally everything here.
By the way the shopping center also has a café where you can enjoy a cup of coffee after shopping.
Tashir Shopping center is rather convenient and neat. It’s located at the city center, so you don’t have to wonder for a long time, you’ll find everything you need there.
Cafes That Are Worth Visiting in Northern Avenue
You’ll find number of great cafes in Nothern Avenue. As a whole the cafes in Northern Avenue are always crowded. Some of the most famous cafes are
You’ll feel the breathtaking cinnamon flavor from the very first moment you enter this cozy café.
Cinnabon is one of the mostly visited cafes of Northern Avenue.
You can have your seat both in the first or second floors. In summer seasons, the outdoor part of the café is especially enjoyable.
Segafredo café is located at the beginning part of Nothern Avenue, on Tumanyan Street.
The café is not very large on its area, though widely known for its tastiest coffee and great service.
Just Café is one of the fist cafes in Norhtern Avenue. It’s cool both by its service and menu.
The muffins and cakes are especially worth trying here!
If you’re fond of ice cream, then congrats! You can visit Baskin Robbins in Armenia as well and try the tastiest ice cream in the city right there.
The milkshake in Baskin Robbins is also delicious.
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